Lucky Lemon

BRANDING FOR A CASUAL RESTAURANT, BAR AND TAKE-AWAY. THE CONCEPT MERGES KITSCH AMERICANA WITH A KAWAII VIBE, AND A GRAPHIC RETRO EDGE TO FORM A TONGUE IN CHEEK BRAND THAT DOESN’T TAKE ITSELF TOO SERIOUSLY. 

THE DESIGN COLLATERAL RANGES FROM MENUS, TO LOYALTY CARDS AND BRANDED PRODUCTS. MORE THAN JUST FOOD, THIS IS A CONSUMABLE LIFESTYLE BRAND.